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Size. Balance is most important, but size is not to be discounted. Many dogs being shown are of much greater size than called for in The Standard.
The scale of points assigns more points (6) to the nose than any other feature of the Bulldog. This is first a health consideration. As a brachycephalic breed, consideration should be given to the ability to breathe. This consideration should include size of nostrils and entire airway. The dog grasping a bulls nose could not loosen his hold for breathing. Labored breathing should be considered when evaluating the “pacific and dignified” demeanor but do not mistake panting from heat or excitement as breathing distress.
Do not overlook the “very high from the corner of the lower jaw to the apex of the skull.” The term “brick-shaped head” has been in use with Bulldoggers for years. The “very broad and square” does not mean a round head in a square box; rather, very broad with a squared appearance.
The ear set described is neither on top of the skull nor on the sides of the skull, but rather on the top corner.